Good morning from San Francisco! Waiting outside the Yerba Buena Center for the arts where the Apple event is scheduled to begin in less than one hour!
It's a crisp, foggy morning here in San Francisco. You can see your breath outside. Lots of parkas and toques.
Lots of chatter amongst the journos. Many wondering if there be any surprises for the new iPad that haven't already been leaked...
Broadcast cameras heading inside. Time to get the elbows up and push towards the front
Just asked to silence all devices, presentation to begin shortly
'Wait for Me' by Kings of Leon playing as we all wait for event to begin
Lights dimming, video begins to play
Cook says "we have some amazing products to show you today"
Clearly it's more than just iPad being updated
Cook talks about iPhone 5s launch. "biggest iPhone launch ever"
Now showing video on stage about the iPhone 5s launch.
I will say this, Apple sure knows how to create dramatic, exciting promo videos
Video showing lineups around the world, and people excited to get their hands on the new iPhone 5s
Cook - "64% of iOS devices now running iOS7"
Talk of iTunes radio now - how popular it is becoming
20 million users have listened in on iTunes Radio - more than 1 billion songs have been played in US alone since launch
More than one million apps are not available in the App Store
Cook now switching to focus to Macs
He's keeping a quick pace. Must be a lot to get through this morning
OS X Mavericks now taking centre stage
Talk of the improvements that OSX Mavericks will bring to your MacBook such as improved battery life, better memory usage and enhanced graphics. All features we've heard before.
Notifications, tags in Finder and multiple displays - more features which have been previously announced. Clearly Apple getting ready to announce launch date of OSX Mavericks, and it must be close
So far this is feeling a lot like the presentation given at WWDC this past summer...
Mavericks demo wrapping up...
First surprise of the morning: OSX Mavericks will be FREE
OSX Mavericks is available today
New MacBook Pro - 13-inch model announced.
Now lighter, (3 and a half pounds)
.71 inches thin, lighter
4th gen intel dual core chip
9 hours battery life
thunderbolt 2.0 (twice as fast as previous gen)
starting at $1299
New 15-inch model Macbook Pro
4th gen quad core procerrs
up to 8 hours battery life
starts at $1999
Both new MacBooks start shipping today